60 Minute Strategic Plan by John Johnson
To help your company stay competitive in the face of accelerating change, you need to continually test and redefine your strategy. But strategic renewal isn't easy. The 60 Minute Strategic Plan is an innovative planning and problem-solving system that guides individuals or teams to think, plan, and act creatively and decisively on issues large and small. This downloadable book by branding expert and CEO John Johnson, delivers a streamlined strategic planning process that is simple in format, quickly completed, easily communicated, and readily adjusted.
Technologies, consumer preferences, and market dynamics are changing faster than ever. To help your company stay competitive in the face of accelerating change, you need to continually test and redefine your strategy. But strategic renewal isn't easy.
The 60 Minute Strategic Plan is an innovative planning and problem-solving system that guides individuals or teams to think, plan, and act creatively and decisively on issues large and small. Easy to understand and easy to use…it’s simple, it’s quick, it works. Get ideas you'll need to refresh your competitive strategy as business conditions shift.
Vital things you’ll learn:
- A strategic planning process that is simple in format, quickly completed, easily communicated, and readily adjusted
- Define where you want your business to go and how you’ll get it there
- Establish the best imaginable outcomes for your strategic issue and be able to apply the 60 Minute process at any time on any concern
- Finish a realistic first draft plan by the end of the book
About John Johnson
John E. Johnson, CEO, creator of the 60 Minute Strategic Plan process, has been professionally associated with strategic planning for 48 years. Johnson was recruited by Unilever, the world leader in consumer packaged goods, where he was Brand Manager responsible for planning and nationally marketing world famous brands such as Dove, Lux Toilet Soap, Lifebuoy, and Sunlight. Johnson was recruited for Levi Strauss & Co. in San Francisco, where for 20 years he managed the advertising and marketing, on behalf of Foote, Cone & Belding, for all of Levi’s U.S. apparel brands. Johnson has been a strategic management consultant and speaker helping CEOs and their management teams for over 20 years.
