Branding Volume I, Soundview Executive SummariesBrands are wonderful assets when they capture the essence of a product, service, or event succinctly, meaningfully, and with endurance over time. But when branding becomes a fad, it can reduce communication. In our short-attention-span culture, the value of brand has eroded. These expert summaries will help you build framework for thinking about what a brand is and how firms shape their brands through their marketing activities.
The Soundview Branding Collection, Vol. I, gives you the resources you need to be a better leader in your business and community. These summaries cover a wide range of topics essential for every good leader interested in learning more about branding: vision, brand development process, next generation marketing concepts and more. Buy the collection and get three for the price of two. Titles are also sold individually.
A Soundview Summary covers the book's main points and highlights and gives you a working knowledge of its contents. A Summary isn't merely a digest or excerpts strung together. It's a seamless document that reads (and holds your interest) like a magazine article. Summaries not only save you time and money. They keep you abreast of the latest ideas and techniques, and they help you decide whether a book is worth reading in its entirety.
- 5,000 word summary of each title in text format.
- 20-minute audio summary of each title.
- Captures all of the key points of the original book.
- All titles have been chosen by Soundview Executive Book Summaries as among the best 30 books of the year in which they were published.
Featured Branding Summaries in this Collection:
Branding Vol. I
The Brand Bubble by John Gerzema, Edward Lebar: The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.
Brand Hijack by Alex Wipperfurth: In Brand Hijack, marketing consultant Alex Wipperfürth offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses familiar industry crises such as media saturation, consumer evolution and the erosion of image marketing. The purpose of Brand Hijack is to demystify the modern brand and make the next generation of marketing both practical and actionable. Brand hijacking relies on a radical concept — letting go.
Brand Asset Management by Scott Davis: The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.
Soundview works closely with the leading business book publishers to offer summaries of the 30 best business books of the year to its more than 100,000 worldwide subscribers. Soundview offers summaries in print, audio and digital formats for delivery by mail and online. They now offer topic-based summary collections designed for the iPhone® and iPod Touch®.
