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Mastering the Rockefeller Habits from Gazelles
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Author: Verne Harnish
Title: Mastering the Rockefeller Habits
Subtitle: What you can do to Increase the Value of Your Growth Firm
Format: DVD package and online video
Size/Length: 7 hours, 226 video segments
SKU: KC4403-104-04
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Mastering the Rockefeller Habits from Gazelles

Rockefeller's disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators—and catapulted him to lead the oil industry. All companies eager to expand can embrace these important practices contained in Verne Harnish’s DVD program, Mastering the Rockefeller Habits. Grow your business by adopting a definitive set of fundamental habits—the same habits Rockefeller used to dominate both his industry and era.

Is your firm ready for dynamic growth? Thousands of business owners have benefited from the simple, practical techniques outlined in Mastering the Rockefeller Habits. Verne Harnish has developed an easy-to-use DVD program for making strategically smart business decisions. This practical guide is all about breaking that entrepreneurial glass ceiling and moving to a professionally managed company while retaining the entrepreneurial spirit.

What are the underlying handful of business fundamentals that haven't changed for over a hundred years? For tycoon John D. Rockefeller it was the consistent application of a set of habits that are as critical today as they were when the oil industry entered it’s "disciplined" phase following the wildcatters.

Vital Things You’ll Learn:

  • Priorities: A few rules remain consistent with a firm's core values and long-term goal. Others change regularly -- what Harnish calls the Top 5 and Top 1 of 5.
  • Data: Key metrics should be measured over time (Smart Numbers); short-term metrics provide a tighter focus on an aspect of the business (Critical Numbers).
  • Rhythm: A well-organized set of meetings keeps everyone aligned and accountable.

Verne Harnish is the founder of two world-renowned entrepreneurship organizations, the Young Entrepreneurs’ Organization (YEO) and the Association of Collegiate Entrepreneurs (ACE).  Presently the founder and CEO of Gazelles, Inc., which serves as an outsourced corporate university for mid-size firms; Verne hosts a faculty of well-known business experts including Jim Collins, Geoff Smart, Jack Stack, Neil Rackham, Seth Godin, and Pat Lencioni and sponsors best practices trips to GE, Southwest Airlines, Microsoft, and Dell.

The “Growth Guy” columnist for several publications and a contributing editor for Fortune Small Business magazine, Verne is the author of Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm, which has been translated into Spanish, Chinese, Japanese, and Korean. Named one of the “Top 10 Minds in Small Business” by Fortune Small Business Magazine (FSB), he appeared on the cover of the Dec/Jan 2002 issue of the magazine.

Verne chaired the renowned “Birthing of Giants” entrepreneurship leadership program at MIT for 15 years and the MIT/WEO “Advanced Business Program.” He has appeared on several national television and radio programs including Smart Money, CBS News, and Nation’s Business Today; and appeared in stories in over one hundred magazines and newspapers including Forbes, Inc., and The Wall Street Journal. Verne has a B.S. in Mechanical Engineering and an MBA from Wichita State University.

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