Naked Conversations, Soundview Executive SummaryToday’s consumer craves human contact. We’re sick to death of voice-mail. Menus of options that never offer the option we need. A deluge of
carefully spun “information”designed not to answer our concerns, but to
influence our decisions. Mechanical voices telling us our call is important
to them even as they refuse to answer it.
We’re frustrated in our attempts to reach a live human being, and when
we finally do, all too often it’s someone who barely speaks our language
and only reads from a script.
Is it so surprising that the consumer distrusts the corporation?
Into this charged atmosphere comes a phenomenon called blogging. It’s
interactive. It’s informal. It’s peppered with misspellings, grammatical
errors and an occasional forbidden word.
It comes from a real person. And it allows the consumer to talk back.
In this summary, you will learn why the experts believe blogging is
already changing the face of business.
This summary is based on more than 50 interviews with people at all
levels in all types of businesses. The experts show readers how employee
bloggers altered the public’s perception of Microsoft, how company leaders
use blogs to connect with customers, how small businesses and Fortune 500
companies alike can benefit from blogging and how failing to use it properly can be disastrous.
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