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  Marketing Communications & Sales  

Perfecting Your Elevator Pitch by Mark Wiskup
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Author: Wiskup, Mark
Title: Perfecting Your Elevator Pitch
Subtitle: A Step-by-Step Plan to Help You Craft a Customized and Compelling “Elevator Speech” for Your Organization
Format: Online Training Program
SKU: KC1779-101-04
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Perfecting Your Elevator Pitch by Mark Wiskup

The elevator pitch is named from the 30-second opportunity to tell--and sell--your story during a typical elevator ride. In this online training course, internationally acclaimed communication expert and author Mark Wiskup teaches how to make the most of once-in-a-lifetime contact opportunities via 30-second pitches. These interactions all demand the ability to deliver a quick and concise explanation of your case resulting in positive new connections.

Having an "elevator speech" ready to go at a moment's notice will enable you to make the most of once-in-a-lifetime communication opportunities. The elevator pitch is named from the 30-second opportunity to tell--and sell--your story during a short elevator ride. Thirty seconds is also the typical amount of time you get to grab someone’s attention and move to the next level of conversation and commitment.

Not just for funding requests—you’re elevator pitch is indispensible in job candidate interviews, networking events, PR opportunities, presentations to executives, and sales calls. These interactions all demand the ability to deliver a quick and concise explanation of your case with the result being positive new connections and possibilities for every networking opportunity.

Vital things you’ll learn:

  • How all team members (including sales, financial or production) can become better ambassadors for your company
  • How to replace boring industry labels and tiresome jargon in your current pitch with a distinct focus on customer success stories
  • How to create positive new connections and possibilities for every networking opportunity

About Mark Wiskup

Mark Wiskup teaches international audiences of leaders how to instantly stand out from the pack by telling their unique stories with speed, power, and impact. Mark challenges audiences with intense, practical and fun sessions that result in energetic group discussions, instant take home value and new skills for all participants.

His first book, Presentation S.O.S. has been featured in TIME, USA TODAY, the XM Radio Network and CBS Radio. Publishers in Poland, Russian, Beijing and Seoul have purchased the foreign rights from Warner Business Books.

Mark’s follow up, “The It Factor,” has been featured in Investors Business Daily. Over the last five years, Mark has delivered hundreds of successful speeches and workshops in North America. He has developed a repeat client list that spans a wide array of industries and includes Fortune 500 Companies, international associations and entrepreneurial enterprises. He has degrees from UCLA and Northwestern University.

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