Sales Volume 2, Soundview Executive Book SummariesSales leaders, managers and business owners can quickly learn how to help their teams become more productive throughout all phases of the sales cycle from today’s renowned sales experts.
The Soundview Sales Collection gives you the resources you need to be a better sales leader. These summaries cover a wide range of topics essential for success and gaining the competitive edge: sales methodologies, techniques, motivation, performance analysis and much more.
Featured Sales Summaries in this Collection:
Exceptional Selling By Jeff Thull : Leading-edge strategist Jeff Thull shows readers how to create a different kind of relationship with the customer and use powerful diagnostic principles to reframe the typical sales conversation.
The Giants of Sales By Tom Sant: The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.
Bag the Elephant By Steve Kaplan:If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Buy the collection and get three for the price of two. Titles are also sold individually.
A Soundview Summary covers the book's main points and highlights and gives you a working knowledge of its contents. A Summary isn't merely a digest or excerpts strung together. It's a seamless document that reads (and holds your interest) like a magazine article. Summaries not only save you time and money. They keep you abreast of the latest ideas and techniques, and they help you decide whether a book is worth reading in its entirety.
5,000 word summary of each title in text format.
20-minute audio summary of each title.
Captures all of the key points of the original book.
All titles have been chosen by Soundview Executive Book Summaries as among the best 30 books of the year in which they were published.
Featured Sales Summaries in this Collection:
Exceptional Selling By Jeff Thull :You may have the world’s greatest solution, but if you can’t communicate with relevancy, develop credibility and respect, and build clarity for your customers, your potential will be severely constrained. Leading-edge strategist Jeff Thull shows readers how to create a different kind of relationship with the customer and use powerful diagnostic principles to reframe the typical sales conversation.
The Giants of Sales By Tom Sant: Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.
Bag the Elephant By Steve Kaplan:If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align them.
Soundview works closely with the leading business book publishers to offer summaries of the 30 best business books of the year to its more than 100,000 worldwide subscribers. Soundview offers summaries in print, audio and digital formats for delivery by mail and online. They now offer topic-based summary collections designed for the iPhone® and iPod Touch®.
