If you’re a marketer, some of your hardest decisions relate to the “marketing mix,” or how you should allocate resources across all the possible ways of reaching and serving potential and existing customers. Should you spend more on new-product marketing and less on brand building? More on customer service improvements and less on sales promotion? Or should all of the above be pared down to fund more interactive-media investment? Intuitively, you know that there’s some optimal combination that would deliver the most impact. Find out from today’s experts how your businesses can build long-lasting, profitable relationships with customers.

These summaries cover a wide range of topics essential for every good leader interested in learning more about marketing: strategy, process, messaging, social media concepts and more. Buy the collection and get three for the price of two. Titles are also sold individually.

A Soundview Summary covers the book's main points and highlights and gives you a working knowledge of its contents. A Summary isn't merely a digest or excerpts strung together. It's a seamless document that reads (and holds your interest) like a magazine article. Summaries not only save you time and money, they keep you abreast of the latest ideas and techniques, and they help you decide whether a book is worth reading in its entirety.

• 5,000 word summary of each title in text format.
• 20-minute audio summary of each title.
• Captures all of the key points of the original book.
• All titles have been chosen by Soundview Executive Book Summaries as among the best 30 books of the year in which they were published.

Featured Marketing Summaries in this Collection

Marketing Vol. II

The Momentum Effect by JC Larreche: Jean-Claude Larreche presents a systematic approach for the design and execution of momentum strategy. He shows how to create new value through momentum and outlines a framework for building the leadership competencies that will deliver profitable growth. Larreche offers a pathway for harnessing the power of the momentum effect, adaptable for use by any business, in any industry under any market condition.

Treasure Hunt by Michael Silverstein:Through detailed, individual spending portraits of middle class consumers, Silverstein explores the story of how people around the world are reshaping the consumer-goods market by trading down to low-price products and services, trading up to premium ones, and avoiding the boredom and low value that increasingly characterize the middle.

Free Prize Inside! by Seth Godin: A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among individuals to do the difficult work that makes innovation happen.

Soundview works closely with the leading business book publishers to offer summaries of the 30 best business books of the year to its more than 100,000 worldwide subscribers. Soundview offers summaries in print, audio and digital formats for delivery by mail and online. They now offer topic-based summary collections designed for the iPhone® and iPod Touch®.