Marketing Vol. 3, Soundview Executive Book SummariesFeatured Marketing Summaries in this Collection:
The Change Function by Pip Coburn: The Change Function writes off the “build it and they will come” mentality that so many technology companies adhere to, and shows that technology demands a change in habits—more specifically it demands a change in consumers, who are often uninterested in trading in the norm for something new.
Naked Conversations by Shel Israel, Robert Scoble: Scoble and Israel argue that every business can benefit from smart "naked" blogging, whether the company is a small town plumbing operation or a multinational fashion house.
First in Thirst by Darren Rovell: First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies.
Buy the collection and get three for the price of two. Titles are also sold individually.
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All titles have been chosen by Soundview Executive Book Summaries as among the best 30 books of the year in which they were published.
Featured Marketing Summaries in this Collection:
Marketing Vol. III
The Change Function by Pip Coburn: Known for writing some of the liveliest reports on Wall Street, Coburn has identified how some technologies are blockbusters (such as the iPod), while others are losers from the starting gate (like the video phone). The Change Function writes off the “build it and they will come” mentality that so many technology companies adhere to, and shows that technology demands a change in habits—more specifically it demands a change in consumers, who are often uninterested in trading in the norm for something new.
Naked Conversations by Shel Israel, Robert Scoble: Scoble and Israel argue that every business can benefit from smart "naked" blogging, whether the company is a small town plumbing operation or a multinational fashion house. By ignoring the “blogosphere” you ignore what others are saying about you, they write. The authors have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, case studies and blogger interviews.
First in Thirst by Darren Rovell: First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.
Soundview works closely with the leading business book publishers to offer summaries of the 30 best business books of the year to its more than 100,000 worldwide subscribers. Soundview offers summaries in print, audio and digital formats for delivery by mail and online. They now offer topic-based summary collections designed for the iPhone® and iPod Touch®.
