The Art of Advantage: Seize the Competitive Edge from Gazelles
The key to gaining a competitive advantage is to find a "winning move" which your competitor cannot respond to. Similarly, the most competitive companies of the last decade dominated their peers by making strategic choices others viewed as illogical. Based on the study corporate conflicts for over a decade, Kaihan Krippendorff shows that creativity and flexibility are more important than money or size. Based on a set of ancient Chinese warfare metaphors – this DVD will engage you in a powerful strategy development methodology to rapidly design plans to outmaneuver your competition.
Military history is filled with stories of weak armies defeating larger enemies. History’s greatest military strategists, from Sun Tzu to Napoleon Bonaparte had the unique ability to see a “winning move” that would allow them to emerge victorious. In business, contrary to popular assumptions, size and resources play minor roles in a company’s competitiveness. Companies that started small and overcame larger adversaries dominate the Fortune 500. Research has shown that companies do not beat their competition by outspending their competitors; rather they win by outthinking them.
Is there a "winning move" you have not considered?
Based on a set of ancient Chinese warfare metaphors – this DVD will engage you in a powerful strategy development methodology to rapidly design plans to outmaneuver your competition. Fortune 500 corporations including Microsoft, Pfizer, and Fidelity Investments to create unique competitive strategies have used this methodology.
Vital Things You’ll Learn:
- The 36 patterns of competition
- A seven-step cycle for unleashing strategic innovation
- The three fundamental sources of advantage
- How to design strategies your competition will choose not to respond to
Kaihan Krippendorff is a strategist, former McKinsey consultant, and author of three business strategy books – The Art of the Advantage, Hide a Dagger Behind Your Smile, and the soon-to-be-released The Way of Innovation, with over a decade studying corporate conflict.
Kaihan works regularly with large and medium-sized corporations including Microsoft, J&J, Ryder, DHL, and Fidelity Investments to design bold and innovative growth strategies. He delivers keynote speeches across the U.S., Europe, Asia, and Latin America and lectures regularly at business schools including Wharton and MIT Sloan.
He earned his MBA from Columbia Business School and London Business School, his BSE in Finance from the University of Pennsylvania's Wharton School, and his BSE in Engineering from the University of Pennsylvania's School of Engineering.
