The Art of the Start Soundview Executive Book Summary“Entrepreneur”is not a job title:It’s the state of mind of people who want to alter the future. Doing, not learning to do, is the essence of entrepreneurship. Guy Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without getting bogged down in theory and unnecessary details. In The Art of the Start, he presumes that your goal is to change the world — not study it.
At Apple in the 1980s,Kawasaki was a powerful leader who turned ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures,he has field-tested his ideas with dozens of newly hatched companies.
In The Art of the Start, Kawasaki takes you through every phase of creating a business, from the very basics of raising money and designing a
business model through the many stages that will eventually lead your company to doing the right thing and giving back to society.
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