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The Brand Bubble, Soundview Executive Summary
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Author: John Gerzema, Edward Lebar
Title: The Brand Bubble, Soundview Executive Summary
Subtitle: The Looming Crisis in Brand Value and How to Avoid It
SKU: KC0896-139-04
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The Brand Bubble, Soundview Executive Summary

The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

A Soundview Summary covers the book's main points and highlights and gives you a working knowledge of its contents. A Summary isn't merely a digest or excerpts strung together. It's a seamless document that reads (and holds your interest) like a magazine article. Summaries not only save you time and money. They keep you abreast of the latest ideas and techniques, and they help you decide whether a book is worth reading in its entirety.
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  • Captures all of the key points of the original book.
  • All titles have been chosen by Soundview Executive Book Summaries as among the best 30 books of the year in which they were published.

Soundview works closely with the leading business book publishers to offer summaries of the 30 best business books of the year to its more than 100,000 worldwide subscribers. Soundview offers summaries in print, audio and digital formats for delivery by mail and online. They now offer topic-based summary collections designed for the iPhone® and iPod Touch®.

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