Tradeshow ROI Calculator
Trade show expenditures are the major form of organized marketing activity for many companies to support their sales force. Yet managers are frequently unenthusiastic about shows, despite the opportunities they offer for contact with existing and potential customers. This attitude is primarily due to the difficulty of measuring the success of any given trade show program in effectively and efficiently meeting a company's marketing needs. Demand Metric’s Tradeshow ROI calculator will help you evaluate the cost/benefit of tradeshow participation.
Use this tool to determine the ROI, in quantitative and qualitative terms, from industry tradeshows and conferences. Compare results from various tradeshows to determine which provide the most business value for attendance. This customized tool will help you:
- Save Hours of Time: download & customize this tool in minutes
- Reduce Consulting Fees: complete jobs internally with proven methodologies
- Quantify Improvements: define and report on key metrics & KPIs –
- Stay Focused & On-Track: don’t start your next task or project with a blank Word/Excel document
- Look Professional: customize this document with your company logo easily
- How to calculate tradeshow ROI
- Capture qualitative and quantitative benefits
- Compare tradeshows to evaluate cost/benefit
- Document Number of Leads Generated
Demand Metric is a web-based consulting firm providing practical advice and premium tools to executives in mid-sized enterprises. In just under 3 years, the company has delivered over 100 “How To” Guides and 250 Premium Templates & Tools to its growing client base of 1600 executives. Working very closely with clients, Demand Metric understands their business challenges and provides action-oriented information, time-saving tools & templates, and expert advice. The firm’s goals are to save client members time, help them make informed decisions, and add value to their organizations.
